Whilst a lot of people think we use Aveda because it is naturally derived and cruelty free. The truth is we love this brand for SO much more than that!!
It starts with their packaging. 85% of their packing is made from 100% recycled plastics, which is then able to be recycled again. According to their research this saves over 600 tonnes of virgin plastic being made each year.
They are also committed to finding new ways to achieve carbon neutrality. They use 100% wind power at their main manufacturing plant in Minnesota and other facilities, which they purchase from local wind farms. However, they also purchase carbon offsets, which also goes towards funding new developments in sustainable energy. Currently they have covered 94% of their whole carbon emissions including global manufacturing, distribution and travel of products.
Their head manufacturing facility in Minnesota is also a certified wildlife habitat, supporting breeding of ducks, bluebirds and honeybees. They have organised petitions for endangered animal species and donated to natural disaster animal reliefs after the effects of the Guld oil spill and Hurricane Katrina.
We take great pride in being affiliated with a brand that thinks about the impact of their product in every stage of the life cycle, including sourcing, manufacturing, distribution, marketing, application and recycling. In the wake of the release of the IPCC report, it is more crucial for businesses to take responsibility and act in ways that care for the planet. We have a small window to turn the devastating effects on global warming around and we are all capable of making small changes to support our environment.
Here at Pierrots House of Hair, we are a committed Sustainable salon, aligning with the ethos of Aveda. Let’s all join Aveda in a commitment to lower our emissions and slowly save the planet.